SEO Training

Handing you the keys to easy SEO

There are a number of key areas that we would look to in order to fully equip candidates with the required understanding to make it a key area of their promotion:

  • On-Site optimisation essentials – How to optimise your content to give Google a better understanding of         what the web page is about
  • Writing Content For Your Website – Words, Images, Videos, Curation these are all forms of content that           play their part in increasing the profile of your website
  • SILO Website Structure – How to internally structure your website to get the best performance with less          offline link building
  • Linkbuilding – Optimising links to match your theme. What are authority and spam links? How to use tiers        to stack authority
  • Key terminology – SILO structure, co-occurrence, panda penguin, what are they and what role do they              play?
  • URL Structures – How to structure your URL’s to be compliant with Google’s policies
  • Internal link building – Similar to silo structure but this can be used as an extension form
  • Blogging – Where to out your blog, how to write and optimise it, what content to use and when e.g.                    Additional images and videos
  • Google penalty protection – Make sure you build your site correctly from the start so Google will never              penalize you.